PORSCHE, BOSE, UNITED AIRLINES, GENERAL ELECTRIC, MCDONALD’S, SAMSUNG MOBILE,
GENERAL MILLS, AND DANNON JOIN THE INITIATIVE
Lucasfilm Launches Sweepstakes to Promote Star Wars: The Rise of Skywalker.
From the official press release:
Lucasfilm announced today that they are joining forces with eight of the world’s most iconic and best-in-class brands— Porsche, Bose, United Airlines, General Electric, McDonald’s, Samsung Mobile, General Mills, and Dannon—for the launch of a massive global promotional campaign in support of Star Wars: The Rise of Skywalker, hitting theaters on December 20.
Star Wars: The Rise of Skywalker is the ninth episode in the Skywalker saga and the concluding chapter in this iconic series after over 40 years of storytelling. To celebrate the highly anticipated release, Lucasfilm and the film’s eight promotional partners have joined forces via a coordinated social moment to reveal a first look at Babu Frik. The tiny droidsmith, first glimpsed in toy form during the Triple Force Friday livestream event, works among the Spice Runners of Kijimi and can reprogram or modify virtually any droid, regardless of the security measures protecting its systems. The social moment consisted of the brands posting a piece of the exclusive image to their social handles that then drove fans to the Star Wars Blog to see the full image.
The brands are also teaming up to offer fans the chance to enter an exciting sweepstakes. The sweepstakes winner will be among the first to see the film at the World Premiere of Star Wars: The Rise of Skywalker, as well as receive a pair of already sold-out Jedi Master ticket packages to Star Wars Celebration 2020! To see the new image, and for official rules and how to enter the sweepstakes, go to https://www.starwars.com/the-rise-of-skywalker-sweepstakes-official-rules. (General sweepstakes information can be found at the end of this release.)
“We are thrilled to be working with these world-class brands as we celebrate global Star Wars fandom and the conclusion of the epic Skywalker saga. As true fans themselves, these brands will deliver innovative and integrated programs that will delight and engage Star Wars fans everywhere,” said Asad Ayaz, President of Marketing at The Walt Disney Studios.
Lylle Breier, SVP, Global Marketing Partnerships says, “When we set out to craft our promotional campaign for Star Wars, we wanted to align with brands that were not only best-in-class, but also unparalleled Star Wars fans themselves. The truly organic fit allowed for the development of unique and inspired creative, and as a result we are very proud of the exciting and distinct campaigns that will emerge from this collaboration.”
GENERAL SWEEPSTAKES INFORMATION:
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED BY LAW. Open only to legal residents of the 50 United States and District of Columbia, age 21 and older. All entry tweets must be submitted between 12:00am ET on October 1, 2019 and 11:59pm ET on October 7, 2019. Entries must be submitted via Twitter using entrant’s registered account. One entry per person per day only. ARV of the prize is $4,925. Odds of winning depend on the number of eligible entries received. All portions of this sweepstakes, including tweet content requirements and restrictions, are subject to the Official Rules located at https://www.starwars.com/the-rise-of-skywalker-sweepstakes-official-rules. Sponsored by: Walt Disney Studios Motion Pictures, 500 S. Buena Vista Street, Burbank, CA 91521. Sweepstakes is not sponsored, endorsed or administered by Twitter.
To find out MORE about the Star Wars: The Rise of Skywalker promotional-partner campaigns, visit StarWars.Com.
