“More than 500,000 Retail Locations Worldwide Kick Off Triple Force Friday and Frozen Fan Fest
Activity on Oct. 4 with New Products, Giveaways, Promotions and Family Friendly Activities”
It is finally here. Not just “Force Friday” but – “TRIPLE FORCE FRIDAY”! I am no mathematician but that is 3 times the Force Friday!
With products and specials at various retail outlets, Triple Force Friday is also accompanied by specials including the animated, Frozen. It’s like a Frozen Triple Force Friday!
From the official press release:
“After months of anticipation, retailers around the world are celebrating Triple Force Friday and Frozen Fan Fest as all-new products from a trio of original Star Wars entertainment releases and Disney’s “Frozen 2” hit shelves, marking the first-ever simultaneous global product rollout for two entertainment juggernauts.
Following a week of epic product reveals – which included a Star Wars livestreamed event featuring film talent, and global product debuts from hundreds of celebrity Frozen fans and social influencers – fans can now get their hands on a wide array of new products spanning toys, apparel, fashion accessories, housewares, tech, books, consumables and more.
“This week marks the biggest retail event ever for The Walt Disney Company, giving fans a unique opportunity to connect more deeply with their favorite stories and characters from Star Wars and ‘Frozen 2’,” says Ken Potrock, President, Consumer Products Commercialization. “We can’t wait for fans around the world to experience the newest products, games, books and more tied to these beloved characters and their new adventures.”
Frozen Fan Fest and Triple Force Friday Retail Celebrations
Flagship Disney store locations in the U.S. hosted midnight openings allowing fans to shop a selection of commemorative Star Wars items and the new range of “Frozen 2” merchandise. Starting today, Disney store will kick off Frozen-themed in-store events in 170 locations, offer a special gift with purchase (limit one per guest, while supplies last), as well as a sweepstakes where one fan can win a trip to the “Frozen 2” or “Star Wars: The Rise of Skywalker” premiere.
Additionally, fans can visit shopDisney.com for new, immersive Triple Force Friday and Frozen Fan Fest takeovers, including video content that plays while they shop a wide assortment of merchandise for the whole family.
Star Wars fans in Anaheim and Orlando started the celebration at Downtown Disney and Disney Springs with midnight shopping at World of Disney and The LEGO® Store. LEGO Star Wars fans at Disney Springs are also invited to join a LEGO Star Wars Millennium Falcon Master Build Event taking place over the weekend. Fans in Anaheim can enjoy Frozen-themed photo opportunities while guests in Orlando will have the chance to purchase special Frozen and Star Wars-themed food and beverage offerings throughout the celebration.”
There are several retailer festivities globally taking part, including (from the press release):
Target is launching 25 Disney store at Target “shop-in-shop” locations nationwide today featuring a wide array of merchandise from “Frozen 2” and “Star Wars: The Rise of Skywalker.” The first 250 guests that visit one of the 25 store locations will receive a Disney store at Target canvas tote bag.* Guests are invited to share their favorite Star Wars and Frozen memories on their social channels using the hashtags #ShareTheForce and #ThePowerWithin and tagging @Target.
Walmart is bringing the entire Skywalker Saga to life with an exclusive line of products. The first wave of products was released at midnight, with new releases planned for November and December. The assortment includes the Skywalker Saga Commemorative Edition Hasbro 2-pack gold figures, Gold Funko Pop!, Collector Retro Lunch Box and more.
Amazon is debuting a robust assortment for both “Star Wars: The Rise of Skywalker” and “Frozen 2,” in addition to the Amazon Treasure Truck featuring limited-edition Star Wars product in select cities. Visit Treasure Truck alerts for more details.
Toys “R” Us Canada hosted midnight openings in four locations across Canada, providing customers of all ages the opportunity to be among the first to purchase must-have merchandise, receive giveaways (while supplies last) and immerse themselves in all things Star Wars.
And much, more! To find out all the festivities happening for “Triple Force Friday”, visit StarWars.Com.
